When the global financial crisis spread to China's real economy, building hardware industry spared the same. Blocked as soon as possible from the export of labor pains is a common aspiration of many enterprises.
"Demand pull" was a timely rain
Hardware architecture is China's traditional industries, but also the basis of industry, which is characterized by individual and small-scale enterprises, a large number of dependence on exports. This year due to financial crisis, foreign trade export enterprise bleak future. Experts said that the architectural hardware business to operate out of the plight of the collective, only changes in marketing as soon as possible.
"Demand pull" is no doubt that the market re-positioning and timely rain. In November 2008, the State Council announced on the 10 new measures to boost domestic demand: The first is to strengthen the protection of home-building project; The second is to speed up infrastructure construction in rural areas; The third is to speed up the railways, highways and airports and other major infrastructure construction; The fourth is to speed up the medical and health, culture and education development; The fifth is to strengthen the ecological environment; six is to accelerate innovation and structural adjustment; seven is to speed up the work of rebuilding the earthquake-stricken area; eight is to improve the income of urban and rural residents; nine in all areas, the full implementation of all sectors of value-added tax reform, to encourage technological upgrading of enterprises, 120 billion yuan to reduce the burden on enterprises; 10 is to increase financial support for economic growth.
In these "domestic investment", the market entry point can be seen everywhere. First of all, the "housing project" as an example, residents of housing as the largest domestic consumer demand, will have a direct and spurred demand for architectural hardware market; the construction of rural infrastructure need to be compatible with a large number of architectural metal products, enterprises can increase product production, and focus on the planning of the rural market sales channels; in railways, highways and airports and other major infrastructure, the need for a large number of high-quality metal building products, enterprises should not only good quality, but also increase research and development of new products.
In addition, measures in the top ten in the V, VI, VII, IX, X, etc. are also five metal and construction business. In this regard, the industry opened a home for enterprise solutions: repair in stable foreign trade market, focus on opening up the domestic market.
Exhibitors this year come at a right time
Difficulties faced by exports and the "domestic policy" to stimulate, and many hardware companies began to consider building "export to domestic sales."
Easy to set strategy, channels difficult to find, consumer demand in the domestic market, after all, is different from abroad. Those enterprises in the export business mainly to moving the domestic market, the need for re-planning of product lines and sales channels. In this case, the hardware show become the first choice to open the domestic market.
'09 According to the China International Hardware Show (CIHS'09) group of stakeholders on the committee, registration in 2009 exhibit increased architectural hardware business, has set up a special exhibition architecture designed hardware and Area Museum.
It is understood that the annual session of China International Hardware Show (CIHS) exhibits by the China National Hardware Association and the International Exhibition in Cologne, Germany, co-host, is the largest exhibition of hardware, held in 2009 is September 16 ~ 18 held at the Shanghai New International Expo Center. "Construction Hardware House Museum is located in the E4." Organizing committee said, the current exhibition have been sold߳, fluttering office received calls every day an endless stream. "Hardware architecture exhibition exhibits very rich not only doors and windows hardware, furniture hardware, decoration hardware, nails, wire, valves, fasteners, construction material, but also the wall tool, wallpaper, DIY products and so on. So far, Russia, the United Arab Emirates, Germany, the United States, five countries of Indonesia procurement organizations to identify groups of visitors. "
Exhibition is not only a window display of goods, but also exchanges and cooperation platform. Some export enterprises to the domestic agent is bound to follow the road CIHS people in the audience, such as flow, not only a large number of buyers of all the year round, but many distributors and agents, "here are full of trading opportunities." The group Authority who sincerely said, "especially for those who export to the domestic enterprises, the right time exhibitors this year."
